New Media

Our mission is to provide students with the essential knowledge, skills, and work habits to excel in their careers and future learning.

Course

New Media

National Career Cluster: Arts and Communications
Michigan Career Pathway: Arts and Communications

Instructor(s)

Niki Adams
517.244.1318
nadams@inghamisd.org

Credentials

BA Graphic Design – Spring Arbor College
MA Education CTE – Ferris State University, Adjunct Instructor
Michigan Film & Digital Media Advisory Council Member (serving currently)
LCC DMAC Advisory Council Member (serving currently)

Types of Credit

See High School Credit Options

Note: Local district award high school credit, not the WTC.

Articulation Agreement

• Lansing Community College

Direct Credit

• Ferris State University

Post Secondary Credentials

Industry Certification - Adobe Illustrator

Special Requirements

Professional Dress (once a week - example dress pants, button down shirt, and loafers. No tennis shoes, no jeans/joggers/leggings, no sweatshirts/athletic wear), Mock Job Fair, Mock Interviews, Portfolio Presentation, & Student Showcase (ALL events are evaluated - students are expected to be present & participate).

Program Description

CAREER READINESS CURRICULUM - EXPLORE. CREATE. INNOVATE.

New Media is career and technical education. This program is not an art class. New Media is a program that introduces students to a variety of careers in digital content creation. They will learn about these careers’ occupation specific industry standards, technology skills, work activities, detailed work activities, work context, required experience, skills, knowledge, education, abilities, work value, work styles, wages & employment trends. 

Students will get hands-on experience with these various careers to have a better understanding of what the industry does on a daily basis.

Students will be engaging in an environment where they will dive into digital content creation, learning industry-standard skills through hands-on projects. Our philosophy champions a growth mindset, inspiring students to continually challenge themselves and embrace new opportunities in the ever-evolving digital landscape. Explore the careers in content creation. These careers include digital design & illustration, digital photography, sound design and digital film careers. Students will be working independently, as well as in teams on projects.

Students will be introduced to setting up their career profiles. They will learn to create a resume, develop a portfolio, understand the importance of networking, participate in a mock interview and portfolio presentations.

COURSE OUTLINE

Illustration Careers

• Foundations in art & design theory

• Industry standard software (Adobe Fresco and/Adobe Illustrator)

• Printing

Design Careers

• Foundations in art & design theory (continue to build upon this knowledge)

• Industry standard software (Adobe Illustrator and/Adobe Photoshop) 

• Printing (continue to build upon this knowledge)

Photography Careers

• Foundations in art & design theory (continue to build upon this knowledge)

• Foundations in photography theory & technical skills

• Industry standard software (Adobe Lightroom and/Adobe Photoshop)

• Printing (continue to build upon this knowledge)

Sound Design Careers

• Foundations in art & design theory (continue to build upon this knowledge)

• Foundations in photography theory & technical skills (continue to build upon this knowledge)

• Foundations in foley

• Foundations in digital music theory, & technical skills

• Industry standard software (Garageband, beat makers, & instruments)

• Printing (continue to build upon this knowledge)

Digital Film Careers

• Foundations in art & design theory (motion graphics) (continue to build upon this knowledge)

• Foundations in foley (continue to build upon this knowledge)

• Foundations in digital music theory & technical skills (continue to build upon this knowledge)

• Industry standard software (Adobe Premiere Pro & Adobe After Effects)

• Printing (continue to build upon this knowledge)

Thesis Project

• Project Management

• Finishing & Post-production

Resources: a variety of YouTube videos explaining/demonstrating content, articles, infographics, guest speakers, teacher notes. Equipment industry standard cameras, laptops, iPads, microphones, software (Adobe) & Epson printers.

Strict NO CELL PHONE Policy 

Studies have found, when an individual is interrupted, it takes 20 minutes to get back into the zone. New Media students do not have the luxury of losing 20 minutes during class time. Cell phones must be placed in the student's assigned cell “cubby”.

1st offense - warning + employability skills will be affected

2nd offense - parent contact + employability skills will be affected

3rd offense - administration involvement

Strict Dress Code Policy

All students are expected to dress in an appropriate manner. The below standards were developed with input from the New Media advisory board, meets industry standards, safety requirements and will help our students develop the needed soft skills employers are seeking. Tops must have straps or sleeves and must cover the student’s entire torso from armpit to armpit. Pants, shorts, and skirts must be reasonable in length. Clothing may not display material that: 

● Is materially and substantially disruptive or that school officials can reasonably forecast will create a substantial disruption

● Is obscene, sexually explicit, indecent, or lewd

● Promotes the use of or advertises illegal substances

Students who represent the District at an official or school-sponsored function or public event (e.g., athletic teams, bands, choirs, and other groups) may be required to follow specific dress requirements as a condition of participation or attendance.

1st offense - warning + employability skills will be affected

2nd offense - parent contact + employability skills will be affected

3rd offense - administration involvement

STUDENT LEADERSHIP/CTSO OPPORTUNITIES

Students develop & coordinate activities and games, guide peers to complete tasks, support group members in achieving their goals, equipment check in & out and contribute to a clean and productive learning environment. Students develop & coordinate activities for eighth and tenth grade visits.

SAFETY TRAINING

Students get ongoing training throughout the year regarding tools and equipment for printing, photography, & filming.

UNIVERSAL LEARNING

The New Media program is committed to universal learning and supporting all students' needs. Our classroom space, routines, resources, and interactions will be as inclusive as possible. Treating each other with respect, listening to each other, having an open mind and a willingness to help each other learn is crucial to universal learning.

INDUSTRY STANDARDS - Students will be evaluated on:

• Employability Skills - Attendance, workplace preparedness, work ethic, critical thinking, coachability, and communication.
• Process - Planning, pre-production, production and post-production.
• Quality - Requirements, feedback and aesthetic.

Grading Policy

New Media will be using Evidence-Based Reporting (EBR) this school year. EBR is used to ensure that a student’s grade reflects their learning based on our course’s learning expectations. EBR is also known as standards-based grading which emphasizes mastery of skills rather than completion of tasks.

EBR is focused on clarity for student learning and comprehension; relationship between student and teacher; and conversational (feedback.)

You may notice some differences in PowerSchool. There may be times when it seems like fewer grades are entered into the system or you may see projected grades. This is because EBR focuses on mastery of skills and collecting a variety of evidence rather than completion of tasks. It is intended to provide clear expectations regarding what they need to know/provide evidence for and gives them the ability to improve their outcome if they choose to do so. EBR allows students to have multiple opportunities to show what they have learned and earn an appropriate grade. Although the process of earning grades is different, all students will continue to earn letter grades that are reported back to their home district.

Proficiency Scale for Evaluation:

NE (0-59%) - Not Enough Evidence (needs improvement) 
DV (60-69%) - Developing (growing skills) 
AP (70-79%)- Approaching proficiency (emerging professional) 
PR (80-99%) - Proficiency (workplace ready) 
EX (100%) - Exceptional (career ready)

Additional Outcomes

• Identify classroom rules & procedures

• Foundations

• Safety & Legal Ethics

• File Prep

• Printing & Output

• Finishing & Post-Production

• Project Management

• Explore careers in Illustration & Design

• Explore careers in Digital Music & Foley

• Explore careers in Digital Film

• Career Ready Practices

• Post-secondary education

• Working with clients

• Job Shadows

• Demonstrate safety

• Community Service

• Promote teamwork & communication

• Professional behavior

• Mock Interview & Portfolio

• Student Showcase

EXIT OUTCOMES

Individualized career exploration relative to the student’s broad and specific occupational interest.

Identification of and support for achieving an individualized Career Path Plan, to include post high school College or vocational training.

WORK BASED LEARNING

Core of knowledge, skills and employability skills  to achieve entry level employment and internships in a variety of arts and communications careers.

Identification of and support for achieving an individualized Career Path Plan, to include post high school College or vocational training.

Visiting the colleges regarding graphic design careers, photography careers, sound careers & film careers. Help students to prepare for resumes; interviews; resources Students are interviewed by graphic designers; photographers; musicians; film makers - students present their portfolios and get feedback.

Students attend sessions on adobe software & industry 

College articulation at LCC (optional).

Content Media Information

Ingham Intermediate School District (IISD) and Wilson Talent Center (WTC) seeks consent to share and/ or sell work which students’ have produced as part of the New Media Program. Our goal is to share these works with a broader audience and/or sell these works to provide our students with additional career based experiences. Any proceeds for sales will be retained by the New Media Program and used to help sustain the programs and services offered by the New Media Program. This is not a requirement, so your child’s grade will not be affected either way.

Information

The New Media students will produce various materials and artworks as part of the curriculum of the program. These materials may include physical and/or digital objects and artwork. These materials and images remain the intellectual property of the New Media Program and WTC and with consent may be distributed throughout the facilities of Ingham ISD and WTC, the local districts we serve, the community, and/or websites including retail websites for the purpose of selling said work. Student work may be displayed via print and electronic means, including brochures, websites (school and/or retail), video presentation, and media outlets (e.g., newspapers, T.V. news).